ADVERGAMES: jogos como ferramentas para estratégias de comunicação e marketing
Prof. Dr. Vicente Martin Mastrocola
Prof. Dr. Slavomír Rudenko
Esta pesquisa, realizada em colaboração com a a Paneurópska Vysoká Skola (Universidade Pan-Europeia), investiga os entrelaçamentos entre jogos, publicidade, marketing e branding.
PESQUISADOR
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